Audience

I am targeting an all-female audience aged from 16 to 30. I have chosen quite a young and modern demographic because, in my mind, I want the content of my magazine to touch upon quite current issues and problems that young people (particularly students) might face and I will use my own personal experience to make my product as authentic as possible. The aim is for this magazine to be relate-able while still carrying conventions of a traditional high-fashion magazine. I am thinking of writing articles about sixth form, A levels and university choices in order to appeal to this specific audience. In terms of colour, I am thinking feminine colours like a vibrant, deep pink to appeal to a female demographic but also including quite illuminated colours like a bright, popping blue, bright green's and oranges to reinforce my modern theme and target. My photographs will be of female models to anchor the all-female audience and will do this through the content of female fashion and clothing as well. Also, I will design this magazine with content that can be glanced at, consuming relevant information without wasting time through the use of puffs, strap-lines, subheadings and headings. This will appeal to an audience who is busy and always on their feet; ideal for students with work to complete.